11 November

Do only ‘Crazy People’ advertise with honesty?

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Do only ‘Crazy People’ advertise with honesty?

In the wake of the recent ‘Refreshing stuff’ marketing campaign, courtesy of Coca-Cola owned brand, Oasis, we had to ask ourselves:

Why isn’t there more honest advertising?

16 September

Make your event work with successful exhibition marketing

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Make your event work with successful exhibition marketing

In this article we’ll give you our top tips on how to take advantage of tried and tested exhibition marketing methods to make sure that your event is a success. From stand designs and techniques to bring visitors over, to ideas for engaging them, we’ve seen and done a lot of this, so here goes …

19 August

The world’s best and worst SME brand names

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The world’s best and worst SME brand names

Our recent blog about honest advertising prompted something of a discussion in the office: what are the daftest business names around? As a result, we thought we’d take a look at some of the most brilliant (and some not so brilliant, but decidedly funny, anyway) SME brand names that exist, in the UK and beyond.

25 July

What not to do on social media

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Having already given you our top ten most important things to do when you market using social media, it would be remiss of us not to include our top ten tips on what not to do on social media as well.

13 May

The hidden costs of exhibition marketing & trade shows

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The hidden costs of exhibition marketing & trade shows

Trade shows can pretty cheap to exhibit at, right? You can pick up a stand for as little as a few hundred pounds.

True, you can pick up the space in which to pitch your tent, as it were, relatively cheaply for some events. However, what a lot of marketers don’t realise is that exhibiting at conferences and other events can often have a variety of hidden costs.

Before you decide to exhibit make sure you take the following into account;

18 April

How do you measure the ROI of attending a trade show?

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How do you measure the ROI of attending a trade show?

How to measure the success of your exhibition Before deciding to attend a trade show it’s important that you know exactly what you want to get from your presence at your chosen event, and how you intend to measure your success. A Deloitte study revealed that the following are the most common reasons companies attend […]