In this article we’ll give you our top tips on how to take advantage of tried and tested exhibition marketing methods to make sure that your event is a success. From stand designs and techniques to bring visitors over, to ideas for engaging them, we’ve seen and done a lot of this, so here goes …
Our recent blog about honest advertising prompted something of a discussion in the office: what are the daftest business names around? As a result, we thought we’d take a look at some of the most brilliant (and some not so brilliant, but decidedly funny, anyway) SME brand names that exist, in the UK and beyond.
Trade shows can pretty cheap to exhibit at, right? You can pick up a stand for as little as a few hundred pounds.
True, you can pick up the space in which to pitch your tent, as it were, relatively cheaply for some events. However, what a lot of marketers don’t realise is that exhibiting at conferences and other events can often have a variety of hidden costs.
Before you decide to exhibit make sure you take the following into account;
How to measure the success of your exhibition Before deciding to attend a trade show it’s important that you know exactly what you want to get from your presence at your chosen event, and how you intend to measure your success. A Deloitte study revealed that the following are the most common reasons companies attend […]