What’s next for social media in 2014?
2014 has seen the beginning of ‘big data’ via social media platforms. An online presence already creates masses of data for companies to take advantage of. And start-ups are using this knowledge to transform the consumer experience. Called ‘Crowd-shaping’, products and services are tailored in real-time for the preference of people.
CheckinDJ is a crowd-shaped music platform that intelligently chooses the music in your smartphone and alters its current playlist based on your songs, when in a party or shop. Creating music based on the preferences of those around you.
What about Privacy?
With sites like CheckinDJ, Twitter and Facebook, there is a growing majority who are freaked out by how much companies know about us. For example, Facebook have admitted that they can now accurately predict when you’re about to change your relationship status to ‘in a relationship’. Scary.
For the next few years, it is predicted more of us will look for social networks that don’t spy on us. ‘No data’ alternatives, and search engines that don’t track us.
(The top technological trends for 2014, The National, Mattin, D. 06/01/2014)
(Facebook Knows When You’re About to Update Your Relationship Status, Mashable, Kelly, S. 14/02/2014)