Our challenge for this project was to take a hum-drum and relatively unknown brand name and transform it into something immediately recognisable and that resonated with the target audience.
We carried out a brand planning session with key members of the team, looking at the strengths of the existing brand and products and using that to define a new proposition for the future of the business.
The ultimate choice was Dragon Building Products as the business name fit perfectly with the heritage of the company (they’re based in Wales), the tough nature of building sites and the build quality of the products.
We rolled out the new branding into an ecommerce site, helping to relieve the sales administration burden and allowing the business to viably focus on selling one or two items, rather than rely solely on larger orders.
We supplemented this with a very simple but effective tactic, making sure every product shipped is branded with the new identity and company contact details to make it as easy as possible to re-order and encourage a loyal customer base.
Workshop has also been retained to provide SEO and pay per click services as well as assist Dragon with developing and implementing a marketing strategy.