Workshop was tasked by K3 Hosting to rename and rebrand the business after the acquisition of another IT services company.

We began the project with a piece of research, reaching out to customers of both businesses to find the common ground between them. This provided the backdrop for a planning workshop to reach a creative proposition that worked for this new, single entity.

On approval of the new name and strapline, we developed a full suite of marketing materials including a website, animation, brochure, brand ad, stationery, presentations and exhibition materials.

The Starcom brand was formally launched at the North West Entrepreneur of the Year Awards and we provided giveaway ‘hangover kits’ as well as dressing the reception area for as part of a sponsorship package.

The new identity has been well received by stakeholders, staff and customers alike.