Teletrac Navman currently tracks nearly 500,000 vehicles owned by over 40,000 organisations on six continents, making it one of the world’s largest fleet management providers. The company was formed when Teletrac and Navman Wireless merged in 2015.
As part of the merger, the company wanted to ensure Navman Wireless in the UK continued to be seen as the company that helps Fleet Managers to carry out their jobs.
To that end, we were briefed to develop brand level content to engage fleet managers and drive them to the website. Each campaign features a master concept accompanied by a series of materials, including, adverts, infographics and product sheets, ultimately driving prospects to download high value content in return for contact details as part of a value exchange transaction.
“Workshop have worked on a number of projects for us, from animation production, to design and copy writing. It’s refreshing being able to hand a project over and trust them to deliver exactly what we need”
Ben Williams, Global Digital Marketing Manager, Teletrac Navman