Why is Content Marketing so valuable?

Posted on Mar 21, 2014

5 reasons why content marketing is important for your business…

1.       People like reading stories

People want to engage with interesting and funny articles of brands and organisations they like. And in fact, people enjoy a story even if it comes from a brand they do not know or like. Content marketing favours storytelling. It lets companies find new ways to discuss their services and share them with their prospects and customers.

 2.       Customers are overwhelmed

Customers are overrun with sales messages and advertisements wherever they are. Content marketing is less aggressive. Instead of bombarding people with facts and figures, content provides companies the chance to leverage valuable and entertaining information.

3.       Audiences like to share

People enjoying learning and sharing information with others- and content marketing provide them with the power to do this. Create interesting content for your customers and they will undoubtedly share, reblog and retweet to their friends.

4.       Consumers think positively about content marketing

According to the Custom Content Council, 61% of consumers are more likely to purchase from a company that delivers good content. And 78% of consumers believe that organizations that produce good content are making an effort to build strong relationships.

 5.       People want to make informed decisions

Content marketing provides useful and entertaining information, stories and your product services, or the company itself. Sharing links, videos, best practices, third-party recommendations, and content about your brand provides customers with the information they need to make an informed decision.